Case Studies
Selected Projects
Client identities anonymized for confidentiality.
SEA Rednote Influencer Campaign
Since July 2025, 100+ promotional posts were published on RED across Singapore, Malaysia, Cambodia and Laos, accumulating 20M+ exposures with a 13% average engagement rate — far above the industry benchmark. The zero-investment UGC campaign drove hundreds of daily offline footfalls.
Multi-City Pop-Up Store
Singapore / Hong Kong / Seoul pop-up store. During preparation we surveyed 20+ venue types and coordinated 50+ suppliers; the public day drew 8,000+ customers with 1,000+ queuing on day one, and Singapore-exclusive products sold out within 4 hours.
IP & Entertainment Campaign
Cross-border IP campaign integrating Comic Con and SDCC appearances with TikTok Live channel development, generating 70+ media placements and 900+ pieces of content across platforms.
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